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For six years, the best Tower 28 products have quietly transformed the beauty game by proving that makeup can—and should—do more. Born from the founder’s personal battle with eczema, the brand is a breath of fresh air in a world full of irritating, complicated formulas. Its products are simple yet powerful: clean, vegan, fragrance-free, and crafted specifically for sensitive skin. From the viral SOS Rescue Spray to the SunnyDays SPF 30, plus bronzers and blushes that hydrate as they glow, the brand tackles skin issues like redness and acne with formulas accepted by the National Eczema Association.
Our Favorite Tower28 Products
- Instant Erase: Swipe All-Over Hydrating Serum Concealer, $22
- Lash Out Loud: Make Waves Mascara, $20
- The Big Chill: SOS Rescue Spray, $28
- Matte Moves: GetSet Matte Powder Blush, $22
- Glow for Gold: Bronzino Illuminating Bronzer, $14
- Gloss Boss: LipSoftie Lip Treatment, $16
- Block Party: SunnyDays SPF 30 Tinted Sunscreen, $32
Whether you’re looking to reduce redness, fake eight hours of sleep, or transform dry lips, Tower 28 blurs the line between skin care and makeup in the best way possible. Ahead, discover the essentials that our editors can’t live without.
Frequently Asked Questions
Instant Erase: Swipe All-Over Hydrating Serum Concealer
Tower 28
Swipe Serum Concealer
Revolve
Sephora
Tower 28
Allure content director Kara McGrath applying the Swipe All-Over Hydrating Serum Concealer
Kara McGrath
Why it's worth it: The refreshing, cooling sensation and the buildable, medium-to-full coverage that tackles everything from discoloration to acne are what make the Swipe All-Over Serum Concealer a standout. Packed with skin-loving ingredients like hyaluronic acid, lysine, and caffeine, this serum-based formula does double duty by hydrating as it conceals. Plus, it features cica (Centella asiatica), a K-beauty favorite known for calming redness and soothing sensitive skin. True to Tower 28’s ethos, this lightweight concealer meets the National Eczema Association’s Seal of Acceptance standards—meaning no fragrances or alcohol, and just gentle, effective coverage.
McGrath before applying the Swipe All-Over Hydrating Serum Concealer
Kara McGrath
McGrath after applying the Swipe All-Over Hydrating Serum Concealer
Kara McGrath
Tester feedback from content director Kara McGrath
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"This is the creamiest concealer on the planet, or at least in my vast collection. I love that it feels lightweight but offers full coverage, making it perfect for covering dark undereye circles. It also doesn't dry out and crack, which I appreciate on days when I won't have time to touch up my makeup before dinner." —Kara McGrath, content director
More to know
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- Key ingredients: hyaluronic acid, lysine, caffeine
- Available shades: 20
Lash Out Loud: MakeWaves Mascara
Tower 28
MakeWaves Mascara
Revolve
Sephora
Tower 28
Allure commerce writer Lily Wohlner applying the Make Waves Mascara
Lily Wohlner
Why it's worth it: When it comes to mascara, you want every last lash coated and separated, and Make Waves Mascara delivers just that. Its wand, made with short bristles, grips lashes to fan them up and out with precision. It even reaches those hard-to-get baby lashes in the inner corner without smudging your nose. Thanks to humidity-resistant Aquaflex Technology, lashes stay lifted and volumized all day (our editors find it so effective, it almost feels like hairspray). To help keep the lashes protected and strong, it’s balanced with a nourishing castor oil blend that also fends off flaking. Bonus: It’s very gentle, even on the most sensitive of eyes.
Wohlner before applying the Make Waves Mascara
Lily Wohlner
Wohlner after applying the Make Waves Mascara
Lily Wohlner
Tester feedback from commerce writer Lily Wohlner
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“I'm usually a tubing mascara girl because it's just so easy to take off, but I've swapped my typical formulas for this one because it makes me lashes look so fluttery, separated, and long even without a curler. Plus, it's not hard to take off—I just use my fave cleansing balm and my lashes are clean and clear in a blip.” —Lily Wohlner, commerce writer
More to know
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- Key ingredients: Aquaflex Technology, castor oil
- Available shades: 2
The Big Chill: SOS Rescue Spray
Tower 28
SOS Daily Rescue Facial Spray
Revolve
Sephora
Tower 28
Allure senior news editor Nicola Dall’Asen applying the Tower 28 SOS Daily Rescue Facial Spray
Nicola Dall'Asen
Why it's worth it: There’s no question as to why Tower 28’s SOS Daily Rescue Facial Spray went viral on TikTok. It caters to sensitive and stressed-out skin (hi, acne and eczema) and consists of three simple ingredients: water, sodium chloride, and hypochlorous acid, a “powerful killer of bacteria, viruses, and even fungus,” Jaimie DeRosa, MD, a double-certified plastic surgeon in Boston, previously explained. Although the ingredient list is short, these powerhouses do so much, including preventing future breakouts, calming inflammation, minimizing itchiness, and depuffing the skin. David Kim, MD, a board-certified dermatologist based in New York City, previously told Allure that the anti-inflammatory facial mist is particularly beneficial for dry skin following air travel. And, by the way, this spray has the National Eczema Association's Seal of Acceptance.
Dall’Asen before applying the Tower 28 SOS Daily Rescue Facial Spray
Nicola Dall'Asen
Dall’Asen after applying the Tower 28 SOS Daily Rescue Facial Spray
Nicola Dall’Asen
Tester feedback from senior news editor Nicola Dall'Asen
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"I wouldn't normally reach for an acid-based face mist over a hydrating one, but when you're in physical therapy three times a week, having a pore-clearing treatment on the go becomes a necessity. The SOS Facial Spray gives me the best of both worlds thanks to its hypochlorous acid, which isn't just antibacterial but also anti-inflammatory." —Nicola Dall’Asen, senior news editor
More to know
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- Key ingredients: water, sodium chloride, and hypochlorous acid
- Fragrance-free: yes
Matte Moves: GetSet Matte Powder Blush
Tower 28
GetSet Blur + Set Matte Powder Blush
Revolve
Sephora
Tower 28
Allure commerce editor Sarah Han applying the GetSet Matte Powder Blush
Sarah Han
Why it's worth it: Tower 28’s GetSet Blur + Matte Powder Blush is a pro at staying put all day, thanks to its matte finish and self-setting abilities. On scorching days, we extra appreciate this sweat-proof and transfer-proof formula, assisted by hydrophobic silica (which repels water) and lauroyl lysine (to lock everything in place). Oil-absorbing kaolin clay keeps shine at bay with zero sparkle, while squalane delivers deep hydration, making this blush a great pick even for drier skin. Available in nine shades, you can go bold with the warm fuchsia Feliz Fresca or keep it natural with the mauve-toned Long Beach Iced Tea.
Han before applying the GetSet Matte Powder Blush
Sarah Han
Han after applying the GetSet Matte Powder Blush
Sarah Han
Tester feedback from commerce editor Sarah Han
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“I’ve never fancied myself as a powder blush girlie, but I cannot. Stop. Reaching. for this Tower 28 blush, especially in Feliz Fresca. Practically, I love that it’s self-setting, so I know it won’t fade or slip throughout the day, and it's oil-absorbing. My pores are quite large and troublesome, but I do notice a slight blurring effect…but nothing major. I’m not afraid of pigment, so I love that this color comes off strong with just a few dabs in the pan. (But there are plenty of colors within the range that are softer in nature!) I take my time to blend everything in and dust some across my nose bridge. I’ll sometimes sweep/tap leftover product across my eyelids if I’m in a particularly pink mood (so, often.) This blush gives so much life to my face in seconds; I’m obsessed.” —Sarah Han, commerce editor
More to know
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- Key ingredients: kaolin clay, hydrophobic silica, squalane
- Shades: 9
Glow for Gold: Bronzino Illuminating Bronzer
Tower 28
Bronzino Illuminating Cream Bronzer
Revolve
Tower 28
McGrath applying the Bronzino Illuminating Bronzer
Kara McGrath
Why it’s worth it: Tower 28’s Best of Beauty-winning Bronzino Illuminating Bronzer is basically your dream glow in a compact. It catches the light with its shimmery essence, giving you that effortless, just-left-the-beach radiance—perfect for summer…or the dead of winter when you’re craving some color. Packed with skin-loving ingredients like mango butter, green tea extract, and castor seed oil, this cream bronzer keeps your skin hydrated all day long without emphasizing texture or sinking into fine lines. The finish is on the sheer side but buildable, so you can layer up without worrying about any cakey patches.
McGrath before applying the Bronzino Illuminating Bronzer
Kara McGrath
McGrath after applying the Bronzino Illuminating Bronzer
Kara McGrath
Tester feedback from McGrath
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“I'm super picky about bronzers, but this one has been a favorite since it launched in 2020. It's sheer, which makes it difficult to overdo but easy to layer, and has just a touch of shimmer that gives me just the right amount of dewiness. I love the warm, slightly red bronze that is Best Coast; it looks great as an eye shadow, too." —Kara McGrath, content director
More to know
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- Key ingredients: mango butter, green tea extract, castor seed oil
- Shades: 5
Gloss Boss: LipSoftie Lip Treatment
Tower 28
LipSoftie Lip Treatment
Revolve
Sephora
Tower 28
Why it's worth it: Fall is just around the corner, and our go-to berry lippie is Tower 28’s LipSoftie in Ube Vanilla—though we won’t lie, we’ve been layering it all summer, too. Other favorites that work year-round? Sugar Plum, a sheer mauve, and Dulce de Leche, a warm caramel brown. They taste just like their names, so don’t be surprised if you find yourself craving a sweet treat mid-wear. Beyond the sultry shades, these glosses deliver next-level shine with hydrating shea butter, lysine, and jojoba oil that make your pout look plumper and, dare we say, way more kissable. It’s a die-hard work bag staple we keep reaching for while typing away at our desks.
P.S. The clear LipSoftie formula won a 2024 Best of Beauty Award in the Sensitive category.
Shipin before applying the LipSoftie Lip Treatment
Shanna Shipin
Shipin after applying the LipSoftie Lip Treatment
Shanna Shipin
Tester feedback from shopping director Shanna Shipin
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“I love the Ube Vanilla flavor because it reminds me of childhood desserts from my extended Filipino family. I give it high marks for the sweet, playful, and rich flavors, and I love the comforting feel of this treatment. I find that it does actually help with my dry, chapped lips, so I'm constantly reaching for it." —Shanna Shipin, shopping director
More to know
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- Key ingredients: shea butter, jojoba oil, lysine
- Shades: 8
Block Party: SunnyDays SPF 30 Tinted Sunscreen
Tower 28
SunnyDays SPF 30 Tinted Sunscreen
Revolve
Sephora
Tower 28
Han applying the SunnyDays SPF 30 Tinted Sunscreen
Sarah Han
Why it's worth it: Since its 2021 launch, Tower 28’s SunnyDays SPF 30 Tinted Sunscreen Foundation has been a longtime editor favorite because of its lightweight, barely-there feel and natural sheer-to-medium finish. It’s the perfect mix of makeup and skin care, so it’s great for those who have concerns that they want to cover and treat simultaneously. Packed with skin-softening, redness-reducing prickly pear and soothing aloe vera, it keeps your skin calm and nourished all day long—especially after long hours in the sun. Our team also gives it high marks for its inclusive range of 17 flexible shades. Like most Tower 28 products, this formula carries the National Eczema Association’s Seal of Acceptance, proving it’s gentle, effective, and free from common irritants.
Han before applying the SunnyDays SPF 30 Tinted Sunscreen
Sarah Han
Han after applying the SunnyDays SPF 30 Tinted Sunscreen
Sarah Han
Tester feedback from Han
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“SunnyDays and I go way back. Even as someone who almost always prefers a chemical sunscreen, I’ve found a few mineral SPFs (usually tinted) that pull their weight. SunnyDays blends in and sinks into the skin so naturally and weightlessly that I did a double-take the first time I used it. Even after all these years of consistent use, I have pretty much nothing negative to say about it! I dispense straight from the tube onto my face, give the formula a hearty rub-in with my clean fingers (which does most of the job, so we love!) and, if I have time, use a damp sponge mostly to ensure everything is blended in extra seamlessly. One caveat is that, no matter what tinted sunscreen it may be, I always apply a standalone sunscreen prior to the tinted version for maximum protection.” —Sarah Han, commerce editor
More to know
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- Key ingredients: non-nano zinc oxide, prickly pear, aloe vera
- Shades: 17
Frequently Asked Questions
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.
For our list of the best Tower 28 products, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors, along with special consideration from makeup artists and dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page involved in our reporting, check out our complete review process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine. You may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors, in addition to the wide range of outside testers and industry experts we regularly call upon, is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
